Want More Bookings? Use This Four Ps Airbnb Strategy That Top Hosts Rely On

How to Use the Four Ps of Marketing to Build a Profitable Airbnb Business: Airbnb Strategy

Let’s face it! Getting bookings isn’t the hard part anymore.

The real challenge? Standing out in a saturated market, pricing your space right, and running a short-term rental that actually makes money without burning you out.

At BNB Guardians, we work with busy professionals and new hosts every day who are ready to grow a real income stream through Airbnb, but they’re stuck trying to figure out how to market their listings effectively.

If that’s you, this blog is your roadmap. We’re breaking down the classic “Four Ps” of marketing—Product, Price, Place, and Promotion, and how to apply each one to your Airbnb strategy.

1. Product: Your Airbnb Isn’t Just a Space, It’s an Experience

When most people think “product,” they think physical goods. But in the Airbnb world, your product is the entire guest experience.

That includes:

• The listing photos and description

• The way you communicate before check-in

• Your amenities and cleanliness

• How guests feel during and after their stay

  
  

Ask yourself: What makes my space unique? Who is it for? What kind of experience am I offering?

This is a core part of our Airbnb coaching method. Inside the Super Host Academy, we show hosts how to define their unique value proposition and reflect it across their Airbnb listing creation, communication, and branding.

2. Price: Smart Airbnb Pricing = More Bookings AND Higher Profits

Your pricing strategy isn’t just about undercutting the hotel down the street. It’s about perceived value.

At BNB Guardians, we teach a flexible approach to Airbnb pricing based on:

• Local market data

• Seasonal demand

• Comparable listings

• The value you provide (not just what others are charging)

  
  

You don’t need to be the cheapest. You need to be the best value in your niche.

We also show hosts how to use dynamic pricing tools and optimize minimum stays, discounts, and fees to boost occupancy and profit margins.

3. Place: Where (and How) You Show Up Matters

Airbnb made it easy to list in virtually any market, but success depends on how visible and accessible your property is to your target audience.

This goes beyond geography. Your “place” is also your visibility in Airbnb search results.

That’s where Airbnb SEO comes in.

Our team specializes in Airbnb optimization, from tweaking titles and descriptions to choosing the right amenities and categories that boost your rank in search.

4. Promotion: Don’t Just List It—Market It

You listed your property. Great.

Now what?

If you're relying solely on the Airbnb platform to bring you traffic, you’re leaving money on the table. Smart hosts use:

• Social media to showcase their space

• Email follow-ups to encourage repeat stays

• Local partnerships or tourism pages to increase exposure

• Referral strategies and Superhost reviews to build trust
  

We dive into all of this in our Airbnb marketing training inside the Airbnb Super Host Academy.

Promotion isn’t about shouting, it’s about showing up where your ideal guest already hangs out.

Build a Business, Not Just a Side Hustle

The Four Ps might sound old-school, but when applied with the right systems, they’re the foundation of any profitable Airbnb business.

At BNB Guardians, we’ve helped hosts go from overwhelmed and underbooked to fully optimized, automated, and profitable. Whether you're just launching or trying to scale your portfolio, mastering your Airbnb strategy is key.

Need help with Airbnb?

Join our Airbnb Super Host Academy on Skool to connect with fellow hosts, get hands-on support, and access step-by-step Airbnb coaching. Or book a call with our team at BNB Guardians, we’ll help you build a custom game plan that works.

Let’s turn your listing into a lifestyle.