Increase Bookings and Reviews with This Simple Airbnb Strategy: Local Guides

How to Boost Your Airbnb Ratings with Personalized Local Recommendations

If you're trying to grow your Airbnb income—or just stand out in a crowded market—there’s one simple strategy that most hosts overlook: adding local recommendations to your automated guest messaging.

At BNB Guardians, we’ve helped busy professionals launch and scale their Airbnb businesses through smart Airbnb management and a proven Airbnb strategy. One of the most effective (yet low-effort) ways to wow your guests is by implementing an Airbnb Local Guides Strategy—providing curated, local insights before they even arrive.

This doesn’t mean texting guests all day. We’re talking about using automation—something we teach inside our Airbnb coaching program—to deliver a premium guest experience on autopilot.

Here’s how you can do the same.

💬 Step 1: Automate Your Airbnb Guest Communication

Every great guest experience starts with smooth communication. But you don’t need to manually message every person who books.

Instead, set up an automated message that goes out after booking or before check-in, packed with personalized local recommendations like:

• Your favorite brunch or coffee spots

• Top-rated dinner restaurants (with variety for all diets)

• Local attractions or seasonal events

• Unique experiences that tourists usually miss
  

This type of Airbnb guest communication sets the tone and gives guests something to get excited about before they even walk in the door.

At BNB Guardians, we help hosts integrate these messages using tools like Guesty, so it’s 100% hands-off and consistent across every stay.

🔎 Step 2: Do Local Research Like a Pro (Then Add It to Your System)

You don’t have to know your city inside and out. But you do need to spend a little time collecting and updating your local recommendations.

Here’s how we coach our clients through this part of Airbnb listing creation:

• Be your own guest: Visit restaurants, walk through parks, or explore museums. Snap photos and jot down notes.

• Check local event calendars: Farmers markets, festivals, live music—guests love feeling like locals.

• Ask neighbors and small businesses: Locals always have the best tips.
  

Then, organize everything into categories—like “Breakfast Spots,” “Family-Friendly,” or “Romantic Dinner”—so you can plug those suggestions into your automated messages or a digital guidebook.

📚 Step 3: Build a Simple Guide Guests Will Love

Your Airbnb optimization doesn’t stop with decor and photos—it extends into your guest resources.

What we recommend inside our Airbnb coaching program:

• Create a digital welcome guide using tools like Canva, TouchStay, or Google Docs

• Include maps, hours of operation, and direct links to restaurant menus

• Keep it updated quarterly so guests get fresh, relevant tips every time
  

This is a big value-add and positions you as more than just a host—you’re a trusted local guide.

📈 Why This Impacts Airbnb SEO and Reviews: Airbnb Local Guides Strategy

Here’s why this strategy works: guests are more likely to leave 5-star reviews when they feel cared for. And reviews don’t just look good—they directly impact your Airbnb SEO ranking and how often your listing gets shown.

By combining smart Airbnb marketing with solid guest experience systems, you’re not only serving your guests—you’re boosting your visibility and profitability.

It’s the kind of Airbnb help we give hosts every day inside the Airbnb Super Host Academy.

✅ Final Thoughts: This Is What Sets Great Hosts Apart

Personalized local recommendations don’t require more time, more money, or more listings. They just require a system—and that’s what we’re all about at BNB Guardians.

If you want to learn how to build a profitable Airbnb business using automation, smart Airbnb pricing, and done-for-you messaging, we’ve got your back.

👉 Need help with Airbnb? Join our Airbnb Superhost Community or book a call with the team at BNB Guardians. We’ll show you how to launch, scale, and systemize your Airbnb strategy from day one.