How to Promote Your STR on Pinterest

Pinterest Marketing for Direct Bookings

Most Airbnb hosts focus on Instagram or TikTok for marketing.

But there’s one platform that’s quietly driving high-intent travel traffic every single day — Pinterest.

Unlike social media platforms where users scroll for entertainment, Pinterest users are actively planning:

✔️ Vacations

✔️ Weekend trips

✔️ Cabin getaways

✔️ Beach stays

✔️ Remote work retreats

Which means they’re already in decision-making mode.

If you're looking to increase direct bookings, grow your brand awareness, and reduce reliance on OTAs like Airbnb, Pinterest should absolutely be part of your STR marketing strategy.

What is Pinterest (And Why STR Hosts Should Care)?

Pinterest is a visual search engine, not just a social media platform.

People go on Pinterest to search for things like:

• “Best cabins for winter getaways”

• “Beach Airbnb for family vacations”

• “Remote work friendly vacation rentals”

• “Romantic weekend Airbnb stays”

When your listing appears in those searches through optimized Pins, you're putting your property directly in front of travelers who are already planning their next trip.

This is especially powerful for:

Unique stays

Cabins

Vacation homes

Digital nomad-friendly rentals

Family-friendly properties

Step 1: Create a Pinterest Business Account for Your STR

Start by setting up a Pinterest Business Account so you can:

• Access analytics

• Track clicks to your website

• Monitor saved Pins

• Optimize performance

Make sure your profile includes:

• Your STR brand name

• Website or direct booking site

• Logo

• Property location

• Link to your listing or landing page

This builds credibility and improves your discoverability on the platform.

Step 2: Create High-Converting Pinterest Pins

Pinterest is highly visual, so your Pins need to stop the scroll.

Focus on creating Pins that feature:

High-quality property photos

Nearby attractions

Guest welcome baskets

Unique amenities (hot tub, workspace, firepit, etc.)

Bedroom setups

Kitchen & living areas

You can also create educational Pins like:

• “Top Things to Do Near Our Airbnb”

• “Work From Home in the Mountains”

• “Pet-Friendly Weekend Getaway Ideas”

Tools like Canva make it easy to create professional-looking Pins even if you don’t have a design background.

Step 3: Optimize Pins with SEO Keywords

Pinterest works like Google, which means keywords matter.

Use relevant travel and STR-related keywords in:

• Pin titles

• Pin descriptions

• Board names

Examples:

• Family-friendly Airbnb

• Pet-friendly vacation rental

• Cabin getaway

• Beachfront Airbnb

• Work-from-home rental

This increases your chances of showing up in searches when travelers are planning their trips.

Step 4: Add a Call-to-Action to Drive Direct Bookings

Every Pin should include a clear CTA such as:

• Book your stay

• View availability

• Plan your next getaway

• Check out our direct booking site

Link your Pins to:

Your direct booking website

Landing pages

Property-specific pages

This helps move travelers from inspiration → to booking.

Step 5: Track Results and Optimize Your Strategy

Pinterest Business Analytics allows you to track:

• Impressions

• Saves

• Click-through rates

• Website traffic

You can then identify:

Which property photos perform best

What amenities attract attention

Which travel keywords drive clicks

Use this data to improve future Pins and focus on what actually converts.

Automate Guest Follow-Ups with Guesty

Once Pinterest drives traffic to your listing or direct booking site, automation becomes key.

With Guesty, you can:

• Send automated confirmations

• Follow up with inquiries

• Share check-in instructions

• Manage guest communication across channels

So while Pinterest generates leads, Guesty helps convert them into bookings without manual effort.

Final Thoughts

Pinterest is one of the most underutilized marketing tools in the STR industry.

By:

Creating high-quality Pins

Using travel-related keywords

Linking to your direct booking site

Tracking engagement

You can attract more high-intent travelers and increase bookings without relying solely on Airbnb’s platform.

👉 Need help with your STR?

Join our Airbnb Super Host Academy on Skool or book a call with the BNB Guardians team for hands-on STR coaching.