How to Price Your Airbnb Like a Pro: 3 Steps to Maximize Bookings

Marifil Limpahan
Aug 22
2 min read

The 3-Step Airbnb Pricing Framework Top Hosts Use to Max Out Bookings

One of the biggest mistakes new Airbnb hosts make? Guessing their nightly rates.

Price too high, and your calendar sits empty. Price too low, and you’re working hard but barely making profit. The truth is, pricing is not a guessing game, it’s a strategy.

At BNB Guardians, we teach our coaching clients a simple 3-step Airbnb pricing framework that balances profit with occupancy. If you want to attract more guests, boost your Airbnb SEO, and grow long-term income, this system works no matter where you’re starting.

Step 1: Benchmark with the Market

Why it matters: Guests compare your property with others nearby. If you’re way above or below average, they’ll scroll past you.

Research 5–10 similar listings in your area (size, style, location).
Note their average nightly rate and cleaning fees.
Watch their calendars—are they getting booked or sitting empty?

This gives you a baseline for where your Airbnb listing creation should start.

Step 2: Adjust Based on Guest Value

Not all listings are equal. Your pricing should reflect the experience you deliver.

Amenities: Do you offer free parking, a washer/dryer, or a hot tub? These justify higher prices.
Design: Clean, modern photos make guests pay more.
Reviews: A 4.9-star average lets you charge more than a brand-new listing.

This is where Airbnb optimization pays off. Small touches like upgraded bedding or a welcome basket can move you into a higher pricing tier.

Step 3: Use Dynamic Pricing for Consistency

Even the best nightly rate today won’t work forever. Demand shifts with seasons, events, and weekdays. That’s why top hosts use dynamic pricing tools.

Tools like Pricelabs, Wheelhouse, or Guesty auto-adjust rates daily.
You’ll never underprice peak weekends or overprice slow Tuesdays.
This keeps your calendar competitive and your income steady.

At BNB Guardians, we let the tools adjust rates automatically, while you monitor trends and tweak strategy as needed.

The Secret: Balance Occupancy and Profit

The goal isn’t just more bookings. It’s profitable bookings. With the right Airbnb strategy, you’ll fill your calendar while charging rates that reflect your property’s value.

This 3-step framework is part of our Airbnb coaching system inside the Airbnb Super Host Academy, where we dive deeper into Airbnb marketing, pricing, and guest communication strategies that scale.