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How to Market a Pet-Friendly Airbnb the Right Way

  • Writer: Marifil Limpahan
    Marifil Limpahan
  • Jan 15
  • 3 min read
Pet-Friendly Airbnb

Why Pet-Friendly Airbnbs Book More (and How to Market Yours)


Pet-friendly travel isn’t a niche anymore, it’s a major demand driver in short-term rentals. Guests are actively searching “how to find a pet-friendly Airbnb”, and when they do, the listings that clearly market to pet owners win the booking.


If you allow pets, you’re sitting on a pricing and occupancy advantage, but only if you market it the right way. The goal is to attract pet owners without turning off guests who don’t travel with animals.


Here’s a BNB Guardians–style, 3-minute guide to marketing a pet-friendly Airbnb the smart (and profitable) way.


Why Ranking for “Pet-Friendly Airbnb” Searches Matters


Pet Owners Are a Growing, Loyal Market


Pet ownership continues to rise, and so does travel with pets. Many guests now plan trips around accommodations that welcome their animals.


What that means for hosts:

  • Pet owners book more intentionally

  • They’re more likely to return

  • They refer other pet owners

  • They leave detailed, emotional reviews


Once you win them over, they tend to stick.


Pet-Friendly Listings Often Book Faster


Pet-friendly rentals:

  • Face less competition

  • Attract last-minute travelers

  • Fill shoulder seasons more easily


Many pet owners struggle to find suitable accommodations, so when they do, they book quickly.


Pet Owners Will Pay More


Guests traveling with pets expect:

  • Pet fees

  • Clear policies

  • Extra cleaning


And they’re willing to pay for it. Pet-friendly listings often command higher nightly rates and fees when positioned correctly.


How to Market a Pet-Friendly Airbnb (Without Scaring Off Other Guests)


1. Be Clear, but Professional in Your Listing


Don’t bury the fact that you’re pet-friendly.


Use language like:

  • “Pet-friendly stay with clear house rules”

  • “Dogs welcome with approval”

  • “Designed for guests traveling with pets”


Avoid language that makes the home feel pet-centric unless that’s your brand.


2. Optimize for Pet-Friendly SEO


To show up when guests search “how to find a pet-friendly Airbnb”, include keywords naturally in:

  • Listing title

  • Description

  • Amenities section

  • Photo captions


Examples:

  • Pet-friendly Airbnb

  • Dog-friendly vacation rental

  • Airbnb that allows pets

  • Pet-friendly stay near [location]


This helps both Airbnb search and Google visibility.


3. Offer Simple, High-Value Pet Amenities


You don’t need to go overboard.


High-impact amenities:

  • Food and water bowls

  • Waste bags

  • Designated potty area

  • Pet towel for muddy paws

  • List of nearby vets and dog-friendly spots


These cost little, but massively improve reviews.


4. Use Photos Strategically


Showcase:

  • Outdoor space

  • Nearby trails or parks

  • Durable flooring

  • Easy access areas


You can include pet photos, but keep them tasteful and intentional.


5. Leverage Social Media (Especially Instagram)


Pet content performs.


Post:

  • Guest pets (with permission)

  • Pet-friendly local spots

  • Seasonal travel tips for pet owners


Use hashtags like:


This builds organic visibility outside booking platforms.


6. Be Explicit About Pet Policies


Clear rules prevent issues.


Your pet policy should outline:

  • Types of pets allowed

  • Number and size limits

  • Leash requirements

  • Cleaning expectations

  • Pet fees or deposits


Clarity = fewer disputes + better guests.


7. Ease Non-Pet Guests’ Concerns


Some guests worry about allergies or cleanliness.


Address this directly:

  • Mention professional cleaning between stays

  • Highlight allergen-aware cleaning practices

  • Emphasize strict pet rules


Transparency builds trust on both sides.


Automate Pet-Friendly Hosting with Guesty


Pet-friendly listings often require more communication, and that’s where automation matters.


With Guesty, hosts can:

  • Automate pet policy confirmations

  • Send pre-arrival reminders about rules

  • Coordinate extra cleaning when needed

  • Sync calendars across Airbnb, Vrbo, and Booking.com

  • Manage messaging without manual follow-ups


This keeps standards high without adding workload.


Final Thoughts from BNB Guardians


Pet-friendly Airbnbs aren’t harder to manage, they’re more profitable when positioned correctly.


To win pet-owning guests:

  • Optimize your listing for pet-friendly searches

  • Offer thoughtful (not excessive) amenities

  • Set clear expectations

  • Use photos and language intentionally

  • Automate operations with Guesty


Do this well, and pet owners won’t just book, they’ll become repeat guests.


👉 Need help with your STR?

Join our Airbnb Super Host Academy on Skool or book a strategy call with the BNB Guardians team.

 
 
 

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