Facebook Ads for Airbnb Hosts: Secrets to More Guests & Higher Income

Boost Your Airbnb Bookings with Facebook Ads: A Step-by-Step Guide

The Airbnb space is more competitive than ever. With new hosts popping up daily, relying only on your Airbnb listing won’t cut it anymore. If you want consistent bookings (and the right kind of guests), you need a strong Airbnb marketing strategy.

One of the best-kept secrets? Facebook Ads.

At BNB Guardians, we’ve helped busy professionals and new hosts use Facebook and Instagram ads to grow their Airbnb business, even in crowded markets. Done right, ads can boost visibility, drive more qualified traffic to your listing, and fill your calendar with guests who actually want what you’re offering.

Why Facebook Ads Work for Airbnb Hosts

Platforms like Airbnb and VRBO opened the doors for short-term rental success, but they also created tons of competition. To stand out, you need more than just great photos and solid reviews.

That’s where Facebook (Meta) Ads come in. With advanced targeting tools, you can put your Airbnb directly in front of people actively planning trips, searching for local experiences, or interested in properties just like yours.

Instead of waiting for Airbnb’s algorithm to push your listing, Facebook ads let you take control of your Airbnb marketing strategy.

Step 1: Know Your Guest Avatar

Before running a single ad, you need clarity on your target guest.

Ask yourself:

• Are you trying to attract families, digital nomads, or business travelers?

• Do most of your guests come for weekend getaways, extended stays, or events?

• What’s the #1 reason they would choose your property over a hotel?

Inside our Airbnb coaching program, we teach hosts how to identify and build “guest avatars” so every marketing dollar is laser-focused. When you know your ideal guest, your ads instantly become more powerful.

Step 2: Build a Facebook Business Page for Your Rental

Your ads need a home base. That starts with a Facebook Business Page for your property or Airbnb brand.

Fill it with:

• High-quality images of your property

• A short, compelling bio that highlights what makes your space special

• Links to your Airbnb listing (and eventually, your direct booking site)

Think of this page as your digital storefront. Guests who see your ads will often check your page before booking.

Step 3: Choose the Right Facebook Ad Format

Different ad types work for different goals. Some popular options for Airbnb hosts include:

• Image Ads → Showcase your best photos

• Video Ads → Give guests a quick tour of your space

• Carousel Ads → Highlight multiple rooms, amenities, or nearby attractions

• Collection Ads → Create an interactive experience for mobile users

Pro tip: Video ads often perform best for Airbnb because they make your space feel real and personal.

Step 4: Craft Compelling Ad Content

Your ad copy and visuals are what stop the scroll. Here’s what to focus on:

• Ad Copy: Keep it short, friendly, and benefit-driven. Instead of just saying “2-bedroom apartment in Miami,” try:“Wake up to ocean views in the heart of Miami. Perfect for couples and families looking for a relaxing getaway.”

• Photos & Videos: Use professional, high-resolution images. Guests book with their eyes first. Show off your best angles, cozy details, and lifestyle shots.

This is also where Airbnb SEO overlaps with ads. Keywords like “family-friendly,” “near downtown,” or “pet-friendly stay” help your listing (and ads) match what people are actually searching for.

Step 5: Budget and Schedule Your Ads

The good news? You don’t need a massive budget to start. Many of our Airbnb coaching clients see results with just $5–10/day.

• Budgeting: Start small, test your ads, and scale up once you see what works.

• Scheduling: Run your ads when your audience is most active (evenings and weekends often perform best).

Consistency beats big one-off campaigns.

Step 6: Combine Ads with Your Overall Airbnb Strategy

Facebook ads are powerful, but they shouldn’t be your only marketing tool. Pair them with:

• Airbnb optimization → Better photos, titles, and descriptions

• Airbnb pricing strategy → Dynamic pricing tools inside platforms like Guesty

• Email & social media marketing → Keep past guests engaged for repeat bookings

• Airbnb guest communication systems → Quick replies and great hospitality

At BNB Guardians, we teach hosts how to layer these strategies so ads don’t just bring traffic, they actually convert into profitable bookings.

Final Thoughts: Should You Be Running Airbnb Facebook Ads?

If you’re serious about scaling your Airbnb business, the answer is yes. Facebook ads give you control over your visibility, help you reach the right travelers, and keep your calendar booked even in slow seasons.

The key is having the right Airbnb strategy, and not wasting money testing things that don’t work.

👉 Need help with Airbnb?  Join our Skool community inside the Airbnb Super Host Academy or book a call with us at BNB Guardians. We’ll walk you through the exact ad strategies we use to help hosts grow faster, earn more, and finally get the freedom they’re after.