Off-Season Airbnb SEO: How to Rank Higher and Get More Guests Year-Round

Marifil Limpahan
Apr 28
3 min read

How to Get Airbnb Bookings During the Off-Season (Without Slashing Your Prices)

Running an Airbnb during the fall and winter can feel like shouting into the void: fewer inquiries, slower calendars, and hosts panicking by dropping prices.But here’s the truth — the slow season doesn’t have to mean slow income.

At BNB Guardians, we specialize in Airbnb coaching that teaches hosts exactly how to thrive year-round.With the right Airbnb strategy, smart Airbnb marketing, and some key updates to your Airbnb listing creation, you can turn the "off-season" into one of your most profitable times.

Here’s how to make it happen.

Step 1: Understand Why Guests Still Travel in the Off-Season

Before you adjust your Airbnb pricing or invest in new amenities, you need to understand your audience.

Ask yourself:

Are there local events, festivals, or weddings bringing people to your area?
Is your town a destination for storm-watching, hiking, skiing, or eco-tourism?
Are you near hospitals, colleges, or business hubs that need temporary housing for workers?

Inside our Airbnb coaching program, we help hosts pinpoint exactly who their ideal off-season guest is — because the best Airbnb marketing always starts with knowing who you're speaking to.

Pro Tip: Partner with local restaurants, wineries, or outdoor companies to offer discounts or curated experiences for your guests. These extras make your listing shine during slower seasons.

Step 2: Refresh Your Airbnb Listing to Attract Fall and Winter Guests

If you want off-season bookings, your listing needs to feel fresh, cozy, and irresistible.

Here’s what we recommend for easy Airbnb optimization:

Update Your Photos

Take new seasonal photos — fireplaces lit, comfy throws on the couch, steaming mugs by the window.
Show the beauty of quieter seasons like colorful leaves, rainy hikes, or snowy landscapes.
Airbnb SEO loves fresh content. Updating photos can boost your listing visibility almost immediately.

(Need a hand? We cover all of this inside our Airbnb management coaching.)

Update Your Description

Highlight what’s special about staying with you in fall and winter.
Mention cozy amenities, nearby seasonal activities, and the peaceful vibe without tourist crowds.
Be honest about weather-related concerns upfront — like road conditions or early darkness — to manage expectations and avoid negative reviews.

Step 3: Add Value Without Slashing Prices (Off-Season Airbnb SEO)

You don’t have to race to the bottom on Airbnb pricing. Instead, focus on perceived value:

Stock up on good quality coffee, tea, and cozy extras like hot chocolate.
Make sure your bedding is winter-appropriate — guests hate freezing at night.
Include small surprises like local produce, farm-fresh eggs, or a handwritten welcome note.

Inside our Airbnb coaching, we teach hosts how to upgrade the guest experience strategically, so you increase 5-star reviews without sinking your profit margins.

Remember: Guests are happy to pay more when they feel cared for.

Step 4: Expand Who You Market To

If you’re relying only on vacationers, you’re missing out.Here’s where a stronger Airbnb strategy comes in — and where mastering Off-Season Airbnb SEO can really set you apart.

Consider marketing your space to:

Remote workers needing a fresh work-from-home setup
Healthcare workers needing short-term rentals near hospitals
Wedding guests or bridal parties needing beautiful suites
Students or snowbirds seeking seasonal housing

We even recommend using platforms beyond Airbnb (like ThisOpenSpace) for short-term business or photography rentals.

Good Airbnb marketing isn’t just about pretty photos — it’s about smart targeting and optimizing your listing for Off-Season Airbnb SEO so the right people find you at the right time..

Step 5: Tighten Up Guest Screening and Communication

Airbnb guest communication becomes even more important during longer or seasonal stays.

✔️ Always require ID before booking, especially for month-to-month rentals. ✔️ Understand tenancy laws in your region to avoid getting stuck with unwanted tenants. ✔️ Make sure expectations are clear before arrival to prevent misunderstandings.

If you need help with Airbnb guest communication, we offer templates and training inside our Airbnb coaching programs that save hosts hours of work (and headaches).

Ready to Crush the Off-Season?

You don’t need luck to succeed in fall and winter — you need a smart, proven Airbnb strategy. If you’re ready for more bookings, better guests, and higher profits, we’re here to help.

✅ Get help with Airbnb inside our free Super Host Academy community ✅ Book a private Airbnb coaching session to build your custom off-season game plan ✅ Learn Airbnb optimization tactics that actually work (no guesswork, no gimmicks)