How to Write Airbnb Titles That Actually Get Bookings

Marifil Limpahan
1 day ago
3 min read

Airbnb Title Tips: Get More Clicks, More Guests, More Profit

Boost visibility. Attract your dream guests. Get booked faster.

Let’s be real! Your Airbnb title can make or break your booking rate. If your listing headline is bland, forgettable, or missing key details, it’s getting skipped. Fast.

But when you nail your title? You get more clicks, better Airbnb SEO, and more guests hitting “Book Now.”

At BNB Guardians, we’ve helped hosts craft high-converting Airbnb titles as part of our Airbnb coaching and Airbnb optimization systems. Whether you're just launching or trying to revive a stale listing, this guide on how to write Airbnb titles is for you. Let’s break down how to write a winning title that gets you booked consistently.

Step 1: Know Exactly Who You're Talking To: How to Write Airbnb Titles

Before writing anything, ask: Who is this property perfect for?

A cozy loft near bars? That’s for couples or solo travelers.A 3-bedroom with a fenced yard? That screams family-friendly.

Too many hosts write generic titles. But when you tailor your headline to your ideal guest, your listing stands out like a neon sign.

BNB Guardians Pro Tip:Inside our Airbnb Super Host Academy, we teach how to build guest avatars that make writing titles (and full listings) 10x easier.

Step 2: Max Out Those 50 Characters (Smartly)

Airbnb gives you a hard 50-character limit. That’s your chance to say:

Who it’s for
What makes it unique
Where it is (if that adds value)

Here’s the trick: every character counts.Use abbreviations if needed (“w/” instead of “with”), drop filler words (“a,” “the”), and skip anything obvious (like “Airbnb”).

Examples:

🌊 Oceanview 2BR w/ Balcony – Walk to Pier
🐶 Pet-Friendly Home Near Parks + Downtown
🏞️ Modern Cabin | Hot Tub | Steps to Hiking

Step 3: Highlight Your Best, Most Bookable Features

What makes your place irresistible?

Look through your reviews and booking messages. What do guests rave about?

Maybe it's:

A rooftop patio with city views
Free parking near a busy downtown
A kid-friendly setup with toys and cribs
Proximity to concert venues or hospitals

Those are your gold. Put them in the title when possible.

Remember: A great Airbnb strategy is about matching benefits to guest desires.

Step 4: Mention Location, But Only If It Helps

Your listing is already tagged on a map. So only include the location in your title if:

It’s a high-demand neighborhood
Guests search by proximity (like “near Disney” or “steps from subway”)
The name builds credibility (like “Old Town Alexandria” or “Upper East Side”)

Good example:🛍️ Stylish Flat | 2 Min to SoHo | Free Parking

Avoid:“Nice Place in Brooklyn” ← Too vague. Doesn't sell.

Step 5: Use Language That Guests Actually Search

Think like a guest. What would you type into Airbnb?

Use real phrases people are likely to search, such as:

“Romantic”
“Business travel”
“Family-friendly”
“Close to stadium”
“Walkable area”
“Fast WiFi”

These not only improve Airbnb SEO but help you show up for the right guests.

Final Checklist Before You Publish Your Title

✅ Is it under 50 characters? ✅ Does it speak to your target guest? ✅ Does it highlight a standout feature? ✅ Does it include a helpful location or keyword? ✅ Is it easy to read and free from fluff?

If you nailed those, your listing is ready to shine.