Boost Repeat Airbnb Bookings in 10 Minutes with This Guest Messaging Strategy

The 10-Minute Guest Messaging Hack That Boosts Repeat Airbnb Bookings

If you're an Airbnb host trying to fill your calendar without burning out, you've probably heard the same advice over and over again:

"You need a direct booking site." "You must run ads." "You have to get off the Airbnb platform."

But here’s the truth: Most of that advice just makes your life more complicated, especially if you're a busy professional or new to Airbnb. At BNB Guardians, we’ve tested all of it—and we’ve found a much easier, faster way to boost repeat Airbnb bookings and bring guests back to your listing again and again.

We’re about to show you a 10-minute system that uses software you probably already have to:

• Automate your Airbnb marketing

• Boost repeat Airbnb bookings

• Improve your Airbnb SEO by staying visible on page onee
  

No websites. No ads. No drama. Let’s dive in.

Why You Don’t Need a Direct Booking Website (Yet)

There’s a time and place for direct booking sites. But if you’re just getting started—or you only have a few listings—building a website is usually a waste of time.

Here’s why:

• You have to build, host, and maintain the website.

• You need a full Airbnb marketing strategy to drive traffic to it.

• It requires SEO, content creation, and constant updates.

• You’ll need contracts, booking systems, payment processors, and cancellation policies.

• You lose Airbnb protections like AirCover, guest screening, and dispute resolution.
  

Worse, if guests book directly, Airbnb sees an empty calendar—and that hurts your search ranking. Airbnb can’t promote your listing if it looks unavailable. This kills your visibility and leads to fewer bookings overall.

At BNB Guardians, we believe in working smarter, not harder. That’s why we teach our Airbnb coaching students to focus first on the simplest path to repeat bookings: automated guest messaging.

The Easiest Airbnb Strategy to Win Repeat Guests

The fastest way to get guests to book again is simple: just ask them at the right time.

You don’t need a marketing degree. You just need to send short, well-timed messages to past guests using Guesty.

Guesty integrates directly with Airbnb and lets you automate guest communication—making it one of our favorite tools for Airbnb management and Airbnb optimization.

Here’s how to use it:

• Create a post-checkout message that thanks guests for staying and invites them back.

• Set up an automated message that thanks guests post-checkout and invites them to return for another stay.

• Keep the messages short, personal, and focused on the guest’s experience.

  
  

This is one of the easiest Airbnb strategies we teach—and it’s perfect whether you’re managing one listing or ten.

Why This Works (and Why It’s Better Than Email)

Airbnb messages have sky-high open rates—often 90% or more. Compare that to traditional email marketing, where only 20–30% of people open your message.

Plus, guests trust communication that comes through the Airbnb platform. It feels personal, not salesy. With Guesty handling the automation, you don’t have to lift a finger after the setup.

The best part? This Airbnb strategy works whether you have one listing or ten. And it only takes about 10 minutes to set up.

At BNB Guardians, we use this exact system for our managed properties—and teach it inside our Airbnb coaching program.

When a Direct Booking Website Does Make Sense

There are a few scenarios where having a website can help:

• You manage 8+ listings and want a central portfolio to share.

• You run a boutique hotel, resort, or glamping site with multi-unit bookings.

• You’re in a low-competition market (think rural Montana) where Airbnb SEO isn’t as intense.

  
  

Even then, we recommend linking each property on your website back to its Airbnb listing. This actually boosts traffic and visibility on Airbnb—feeding the algorithm in your favor.

Final Thoughts: Want Repeat Bookings? Work the Smart Way

You don’t need to build a fancy website or launch a complex email funnel to stay profitable on Airbnb. You just need to tap into the power of automation and communicate with guests the right way.

This simple Airbnb marketing system is a core part of what we teach at BNB Guardians—because it works.

Need help with Airbnb? Want someone to walk you through Airbnb optimization, Airbnb guest communication, or Airbnb listing creation?

👉 Join our Skool community or book a call with us at BNB Guardians.

Let’s build your short-term rental business without burning out.